High Technology: (high tech) Any product which uses advanced technology or a company which uses advanced up-to-date methods to research and develop its products.

Intangibles: "Intangible" means 'cannot be touched'. (1) Intangible assets- trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. (2) Intangible brand attributes - brand names, logos, graphics, colors, shapes and smells. (See Service Brand).