Demographics: The description of the chracteristics that define a group of people, such as age, sex, nationality, marital status, education, occupation or income. Decisions on market segmentation are often based on demographic data.

Differential Product Advantage: A product feature that is valuable to customers and is not found in other products of the same category.

Differentiation Creation: How a product is seen by its customers as being different from other similar products.

Differentiator: Any tangible or intangible characteristic that can be used to separate a product or a company from other products and companies.